Sep 18, 20194 min
Updated: Mar 31
Today, informative content is non-negotiable for businesses for all sizes. Most people look up the internet to know more about a Brand and its products and services before buying it. So let us explain why blogging is important for your business.
One of the best ways to educate your users and build authority in the marketplace is to include blogging in your SEO Marketing Strategy. According to an inbound marketing report, almost 80% of the companies that included blogging stated that they acquired more customers. 82% of businesses admit that blogging is an essential part of their business.
Simply blogging won’t fetch you the desired results. For optimal results, you need to have a solid blogging strategy in place for your business. The Blogging strategy must include a comprehensive plan that is focused on achieving your desired business objective.
The plan should include the following:
Define your business goals
Analyze your competition
Develop a keyword strategy
Develop your buyer personas
Determine the channels you will use to promote your blog
A proper strategy will help you save time and utilize your resources to their full potential. It will also help you avoid a variety of critical issues. For instance, say you write a blog without doing proper keyword research; it may get limited views and even get lost in the deluge of blogs on Google and Bing search results.
A blog strategy will ensure that you post strategically and never run out of ideas to write about.
Search engines are the best source of organic traffic.
Appearing higher up in the search engine results for topics your consumers are looking for will create a strong and positive impression in their minds. This will increase the traffic to your blog.
SEO Strategy is vital for your posts to show up higher in the search engine results page. With so much information available on the internet and businesses competing for the reader’s attention, you must ensure that you not only have a great blog but also proper SEO Techniques in place to improve your rankings.
Search engines usually crawl websites to index fresh and relevant content. If you want to achieve better results in search engines, you must incorporate search engine optimization in your blogging strategy.
While creating a blog you must make sure to have proper keyword phrases, appropriate headers, and subheaders, tags, internal and external links. Additionally, make sure that your website is optimized for mobile devices.
A well-thought and well-written blog is perhaps one of the most effective ways to convert web traffic into leads. These leads are qualified leads with whom you have built trust and authority through the content you have shared. The leads also know who you are, what you sell and how you can help them.
Firstly, your blogging strategy must include one or more lead magnets. The lead magnet must help your user solve a specific problem before they choose your opt-in. Your lead magnet must;
Be interesting and educative enough for the user to give up their email address
Use simple language that can be consumed quickly by users
Avoid self-serving lead magnets such as “3 ways to choose web developers”
You can display your lead magnets at the following places on your blog;
On a sidebar banner
In a popup
On a banner below your blog
On the bar at the top of the screen
In a short paragraph below your blog post
Do remember, the lead magnet should be professional and look genuine so that your clients can trust you with their email address. Make sure you are worthy of that trust.
If blogging is executed properly, it can help establish authority by increasing the trust of your users. It will also broaden your business goals as people buy from brands they trust and like. You may blog on any topic related to your industry. However, if it does not address your user’s queries then it will not have the right impact on them.
In other words, your blog must try to solve the user’s queries through high-quality content. This will not only increase your authority but also help position you as an influencer in your niche.
Include a detailed list of questions that your clients and prospective clients ask you regularly either directly or through social media platforms and forums. The questions listed can be a blog post.
You can use each of these questions as topics in your blogging strategy and create a content calendar. Your clients will be more interested in reading your blogs as they derive value from it.
Before you start writing blogs, you must ensure that you have a blogging strategy in place. It will help you become organized and consistent and create a powerful Brand image.
Through well-written blogs, you will be able to convey to your clients;
Who you are?
What are your values?
Whom you help?
You can incorporate these key points in your content to help your users understand what you do and how you can help them with their key challenges for Brand Awareness.
What you can do?
Humanize your stories so that your users and potential clients connect with them emotionally. Also, try to include success stories of your clients so that your potential clients can imagine achieving success with you.
Good blog posts will facilitate important discussions in your industry and build a community of interested people. The discussions will help you understand your customers better and provide them with high- quality content. This will help shape the future of your business.
What you can do?
While writing your blogs and sharing your perspectives in the post, you must not forget to encourage discussion on the topic. You can get your users to talk directly on your websites or through Social Media Marketing platforms.
Encourage your users to share their views and get the discussion going in the comment section.