What is Branding?
Branding or Brand Building is more than just a slogan or a logo. It is the way in which your customers perceive you when they see or hear about your company name, products and services. We go well beyond the logo design and offer holistic solutions, to build a brand from the ground up.
To understand Branding better, just take this small test below. Will you be able to identify the logos of these brands below:
Were you able to identify all with their Brand Names? Let us still answer them for you:
1. Mc Donalds 2. Starbucks 3. Rolex 4. Pepsi
Why is Branding important?
Great Brand Strategy drives High Customer Engagement. It attracts customers and earns their trust and loyalty. They buy your products and services not because of the coupons or sales attached to it, but because they believe in your Brand!
Process of Branding
Branding is a structured format of creating a unique identity from scratch.
In order to grasp your business values, your branding ideas and target audience, a questionnaire is sent to you. We use it as a foundation to make important decisions during the designing phase.
We give a lot of importance to research. Competition insights enable us to discover potential ideas and use it as inspiration in later phases of our designing process and build a stable Brand Guidelines.
We use several technical tools, word mapping and brainstorming to come you with unique design ideas for your company. Idea generation is a rough sketch of a bigger picture.
After brand identity is created, we deliver all the required formats and design file formats. We provide on-going support and you can contact us anytime. With this, you are all set to GO!
Benefits of Branding
Stand Apart from Crowds