One of the best ways to increase conversions is to provide exception website user experience. Although it may sound like a difficult process, it is not if you follow a few simple and important steps.
Here are a few tips that will help you improve website user experience and increase conversions.
1. Responsive and fast loading website
Loading speed is an important aspect when it comes to providing a great website user experience. If your website takes too long to load, your visitors will lose interest and move to other websites. Make sure to have a minimal design that will enable your website to load quickly and remain responsive for all your users. Responsive web design is important to make a website successful and should not be overlooked.
Making your website responsive and with minimal design will ensure that it will have fewer distractions and less clutter. This will have a positive impact on user experience. Also, this practice will help direct your users to the call-to-action(CTA) buttons and other important pages.
2. Mobile-friendly websites
This is not surprising as most users today own a smartphone and spend an average of 2.8 hours a day online. Most people also prefer using their mobile devices to browse websites and other quick solutions. Mobile user penetration is continuing to trend rapidly upwards and therefore, mobile users will make up for most of your user base.
Tailoring your website to be mobile-friendly and improving the load time on mobile and desktop will not only help you get more traffic but also ensure you don’t miss out on potential conversions and decrease your bounce rate. This will help you stay ahead of your competitors as well.
Do remember, a mobile-friendly website can help increase your reach to a great extent and so it should not be neglected.
3. Add a custom home-page or landing page
Building a custom homepage or landing page will have a positive impact on your visitors and increases user attention which will help you stay ahead of the competition. Do note that your landing page and homepage are the first pages your visitors will see when they navigate to your website. Therefore, it is important to pay extra attention to these pages and show off your uniqueness.
4. Improve site navigation
Website navigation is immensely important and you have to make sure to keep your website simple and easy for your visitors to use. Avoid having complicated navigation menus and too many drop-down menus on your websites.
If users have to struggle to make sense of your navigation aids, it will impact the user experience negatively and you will miss out on a lot of conversions. Therefore, make sure to improve your site navigation and have a positive impact on your users.
5. Increase line spacing and font size
It is important to have a clear message that is easy for your visitors to read and understand. It will also make it easier for users to navigate and dramatically improve the UX of your website.
To make it easier for users to navigate your website, make sure to include text that is large enough for people to read. This will also help convey your message clearly. However, make sure to find the right font size as too big and too small font size can have a negative impact on overall user experience.
6. Include more white space to decrease “site density”
White space when used effectively can drastically improve the look and feel of your website.
Too much white space will diminish user experience while too little white space will increase the density of your website. It will make it difficult to distinguish between separate page elements.
If you have packed too many things together, you can consider using more white space. Proper spacing will help users appreciate your website and enable them to read and understand the content. This, in turn, will make them follow through your conversion goal.
7. Use a consistent layout and design
Make sure that all your pages have the same design as that of your homepage. Being consistent with the design and layout will help users navigate your website easily. There will also be fewer distractions and lead to a more streamlined experience for your users. This will have a positive impact and improve user experience in a big way.
8. Speak directly to your users with engaging content
One of the best ways to make users feel like you are talking to them is to use words like ‘you’ and ‘your’. This will make them feel of being a part of the conversation and increase engagement in a big way. Talking to your users instead of telling them what you do straight up is a meaningful way to engage users. Speaking directly to users also shows that you care for them.
Additionally, you can use power words and action verbs to increase both website user experience and conversions. Power words will let your users know about your skills and experience in your niche.
Power words can include keywords, industry-specific keywords, and skill words that your users are looking for.
9. Use unique call-to-action messages and images
You get only 60 seconds to impress your users and influence them to take a decision. If you take longer than that to reach the main point, your user will lose interest. Also, most people tend to make a decision within a few seconds of arriving at your website. This means you actually get much less than 60 seconds to make a meaningful impact on your target audience. So, your call-to-actions are very important.
Try to feature relatable images such as a smiling face that will help you get more conversions in the long run. Most people respond positively to a smiling face before they focus their attention on the call-to-action.
Make sure to keep your headlines short and precise. This will help drive more conversions. Additionally, you can also use a ‘feature box’ to highlight your call-to-action messages. You can also use power words to maximize the impact.
10. Avoid using irrelevant links and banners
Avoid using flashy banners and unnecessary obstacles that can distract users from your conversion goal. Also, make sure that the banners take up less space on your website pages if you want to increase your conversion rate largely.
Links (external links) that lead to external sites can pose a problem as they serve to direct users away from your website and therefore, should be avoided. External links can confuse the users when navigating your website. Instead, try to include internal links on your pages.
When you avoid using irrelevant links and other distracting elements, it will have a positive impact on website user experience and conversion rates.
Wrapping up
If you want to provide the best user experience for your customers, you will have put your visitors first. Make sure that users get all the information they are looking for in a concise and engaging way. It will also prove that you have what it takes to provide them with a personalized experience.