Social media marketing is an effective way to connect and engage with audiences, drive leads and sales and create brand advocates. More and more businesses are leveraging social media to increase their reach, connect with audiences and add value to their digital strategy.
With the increasing popularity of social media, advertising experts will have to take heed of a few social media trends that are going to affect advertising in a big way. These trends will have to be given importance as they will improve your client’s digital marketing initiatives and deliver value for money.
1. Ephemeral Content
Ephemeral content is gaining a lot of popularity as it is an effective way of boosting brand loyalty and engaging with followers on a more personal level. Ephemeral content is content that is available for a short duration before it disappears. Best examples, Instagram Stories and Snapchat. Ephemeral content is recognized as one of the most successful methods of attracting audiences and viewers. Also, studies have revealed that 86% of digital users look for authenticity in the content above all else and ephemeral content is a great way to achieve it.
Short, engaging and authentic marketing campaigns are here to stay and if you want to be ahead in the rat-race, be sure to use ephemeral content in your marketing strategy.
2. Rise of Micro-Influencers
Micro-influencers are people having small but dedicated followers on social media. They may have between 10,000 and 60,000 followers on Facebook or Instagram. Micro-influencers have the ability to drive targeted content for businesses while appearing “human” and connecting directly with the audiences.
The biggest advantage of hiring micro-influencers is that they have a niche audience across fashion, beauty, travel, sport or health and wellness. This enables brands to target specific content to audiences at a fraction of the price of that of macro-influencers.
3. Leverage LinkedIn’s new capabilities
LinkedIn is probably the only contender when it comes to employment seeking and career development. LinkedIn is also making sure to leave any stone unturned to maintain its number one position.
Its new feature includes hashtag relevance that helps marketers to use the platform effectively. Also, its employee advocacy tools on company pages are making easier for companies to promote and advertise their products.
While its advertising campaign still cost upward of $10 of minimum daily budget, it is gaining immense momentum owing to its high-value audience and unmatched targeting option for every marketing goal.
Social media is here to stay and you will have to adapt to the trends if you want to stay ahead of the competition. Make sure to use innovative and original ways to target and engage your audience.