Pay-per-click or PPC is a great way to boost traffic to your website by targeting a specific audience. The biggest advantage of using PPC is that it works on the pay-per-click model, which means that you pay Google only when the ads are clicked by a user.
If you want to achieve success through PPC campaigns, you will have to make a few changes that will help bring out a significant difference in the outcome.
Here are five tips that you should consider to bring about a difference to your PPC campaign.
1. Change your account settings
Your account has three settings that you can change to boost your PPC performance.
Location setting: This can be used to identify areas that have high potential to convert.
Device settings:Utilize the device settings to check and evaluate if you are targeting the right devices such as desktops, laptops, mobile phones or tablets. As users’ interaction varies with different devices, it is important to target the right devices. You may use the search engine data to check for devices that drive the most KPI (Key Performance Indicator)performance.
Ad Copy rotation: This setting will help rotate your ads evenly. Rotating your ads will ensure that all your ads are being shown, which also helps you understand the impact of your ads.
2. Include data
You must integrate data from Google Ads to Google Analytics. Google Analytics provides you with metrics such as the number of clicks on your ads, the duration of user visits on your site, etc., which will be useful for your PPC campaigns.
3. Include ad extensions
Ad extensions will provide your users with additional information about your products and services. This additional and valuable information will help users to make a quick and informed decision to purchase your products or services.
There are many ad extensions and you can choose the one that is right for your campaign.
4. Create landing pages specific to your ad
Ad specific landing pages will improve your PPC performance greatly. You must highlight the benefits and features of your products and services on your landing page. Make sure that it is relevant to the PPC ads that you are running.
5. Use data-driven attribution
You can use data-driven attribution from Google Ads to see your ads’ performance and also understand which areas along the user journey lead them to convert on your website. Data-driven attribution will also help you understand which keywords to bid on. This will help your campaigns be visible on keywords that can bring more conversions.
Do note, to use data-driven attribution, you must have 600 conversions within 30 days and at least 15,000 clicks on Google search.
For best results make sure to monitor and track all your PPC campaigns. The above-mentioned tips will help you achieve better results.
If you are looking to improve your PPC campaigns, get in touch with us today!