Whether you are looking to sell your products online, grow an audience for your blog or provide a service, you need to first build your credibility amongst your audience. You need to give reasons to your audience to choose you over other options available out there. Although this may sound like a tough goal to achieve, it is not if you are willing to put in the right efforts.
If you want to be successful, you will have to transparent not only about your brand but also the people behind your brand.
Firstly, you need to understand why you need to humanize your brand.
The simple reason to humanize your brand is that people respond to people. Today, people are more informed and know immediately if you are trying to use any marketing gimmicks. To avoid such a situation, you must focus on being interesting, relatable and more importantly- human.
Have you ever noticed blogs that say written by “admin”?
Who is this admin you are talking about it?
People want to know more about the real person who has written the blog post. Appearing mysterious won’t help you in any way. It is better to let your audience know more about the people behind your brand. This kind of openness helps make your brand human rather than seen as a faceless person.
In general, it is important to display and maintain things that make you more relatable to your audience.
A great way to humanize your brand is to let people know about your style and how you interact.
Here, we have compiled five ways that will help humanize your brand and at the same time maintain a consistent voice with your audience.
1. Engage your audience by sharing valuable content
Always make sure that whatever content you share with your audience is relevant to them. Inspire them and encourage them to engage in conversation and ask you questions. This interaction will make you more human and help you earn bonus points. Your audience will recognize the efforts you are taking and going past making a sale or gaining more traffic.
It is important to listen and learn from the conversations that you have with your audience and encourage them to share their own opinions and stories as well.
2. Stay true to your brand
Try to be true to your audience. Being yourself is important if you want people to understand and connect with who you are. You will have to let your audience be a part of your journey and share with them the good and bad about your brand. Remember, your audience will love to hear about your struggles as much as your victories.
If you remain true to yourself (brand) it becomes much easier to project the same voice and personality anywhere.
3. Leverage social media to build relationships
Social media is one of the best places to connect with your audience. Be it Facebook, Twitter, Instagram or LinkedIn, people are likely to follow you and understand more about you. So, put in the time and effort to interact with your audience on social media on a personal level.
4. Be transparent
Being transparent creates likability. It makes people follow you and support you. You can stay relevant by sharing stories in line with your brand mission and values. Share things that inspire you and keep you going.
5. Show your gratitude
As clichéd as it may sound, expressing your gratitude is very important.
Make sure to thank your supporters when you are celebrating your wins. Remember, your audience will be emotionally investing in your success if they will know that they are being appreciated in their role.
Regardless of the industry, you are in, it is important to connect with your audience on a personal level. If you want to be successful in this competitive world then you have to put in extra effort and build genuine relationships with people. Show that you want to involve your audience in your journey and grow with them just like a human being.