Instagram has emerged as one of the powerful marketing tools for both B2B and B2C companies with the most engaged user base.
Over 200 million Instagram users and 25 million companies visit at least one business profile every day. So, it is important to leverage Instagram for your business.
That said, it is getting increasingly difficult to produce compelling content and reach your target audience. And if you want to lure potential customers you will have to share interesting and fresh content to promote your products and services. It can be even more difficult to come up with visual content if you are selling services rather than products. So, what can you do?
The best solution is to reuse your blog content for Instagram marketing.
Repurpose or reuse of blog content not only maximizes time and effort but also helps you reach new audiences on other platforms.
Here are 9 proven ways to repurpose blog content on Instagram.
1. Post quotes from success Stories
Posting quotes isn’t a new idea. However, if you want people to read your evergreen content, you will have to choose a quote and create an awesome graphic for Instagram to attract your followers.
For example, Sellfy transformed its Justine Blanchin blog into an Instagram post. They not only put on a compelling quote on the image but also tagged the featured person and summed up the story that encouraged users to read the full interview on the blog.
(Source: Forge and Smith)
Sharing success stories on your blog will provide readers with testimonials that will encourage them to give your product or service a try. You can hook your potential customers and turn your followers to customers by sharing quote images. You can use royalty-free images, add an overlay, add a quote, and customize the image to suit your Instagram feed.
2. Promote your blog on Instagram
Today, everything is about being visible to people on social media. People love to share their opinions and concerns on social media and it means that it is difficult to grow your blog audience without promoting it on social media.
If you use Instagram for business, you can kill two birds with one stone: announce your blog post on the platform to republish your existing content, and drive website traffic and attract new blog readers.
3. Use Instagram Graphics to share insights
Most people look for solutions or quick answers online. Blogs that aim at answering questions or solving problems are liked by readers. Mediocre content is simply a big NO.
If you want to repurpose blog content on Instagram, you will have to prove to people that your content offers tips, tricks, and valuable insights. Instagram graphics is one of the best ways to share insights.
A perfect example of this strategy is Hubspot. It brilliantly highlights the important points from their blog posts on Instagram.
By sharing insights on Instagram, you compel people to read your content and prove expertise in your niche. It will also help your brand stand out, attract new followers, and make your brand more credible.
4. Research to create a collection of posts
Try to publish at least three Instagram posts per week. This will keep your audience engaged. For smaller businesses, it may not be easy to come up with unique content on a regular basis. However, you can try to divide your existing blog content into many Instagram posts.
Create a collection of posts to make your posts look unified in your feed. Look for creative ways to publish more on your profile without investing much time and effort into content creation. Make sure to put in efforts to research a series where each post has its purpose and all of them work together to form one cohesive story.
5. Use interviews as customer testimonials
A survey shows that about 87% of customers research online before making a purchase decision. However, with so much content online, customers also need social proof. Instagram marketing is a great way to increase customer retention and help grow your business faster.
Interviews make for strong content as most people look for like-minded people and are interested to know more about them. By publishing interviews on your blog, you can kill two birds with one stone. You will not only have powerful content on your blog but also customer testimonials which will help attract potential customers.
6. Leverage Data Visualization
A photo speaks thousand words and people love it even more in today’s digital era.
According to Forbes, 65% of people find it easy to perceive visual information.
So, if you want to get Instagram marketing right then it is important to share compelling content.
Try to communicate complex data on your blog with handy infographics. You may even try to resize your infographics to fit a picture on Instagram. By combining data and statistics into an easily understandable image helps people to understand in a glance and delivers wonderful results. An added bonus- your followers will love your Instagram post idea.
7. Link back to blog posts on Instagram Stories
Instagram Stories are immensely popular and if you can successfully use Instagram Stories to repurpose blog content you can expect better results.
For instance, have a look at how brilliantly Tailwind has repurposed blog content on Instagram Stories. It also has access to the clickable Instagram Stories feature that allows Tailwind to add a link to any website page.
(Source: Forge and Smith)
The company makes sure to create a series of Instagram Stories to create a lot of buzz around the blog post is published on the website. Tailwind also adds a clickable link that allows interested followers to read the full post without leaving the app. Short-lived content is easy to repurpose for Instagram with great results.
8. Create long-form IGTV videos
If your target audience is mostly on Instagram, they are more likely to prefer content that does not have much content to read. So, it is important to create different forms of visual content such as audio, video, and images.
Use your well-researched blog post to create a series of short videos for Instagram Stories or one long-form video for IGTV.
Most Instagrammers love video content and IGTV is a great platform to upload a longer video. A long video lets your users know everything about your blog and also includes a clickable link to your blog post.
9. Include your best blog posts in Instagram Stories Highlights
Making your best Instagram Stories permanent is an absolutely great idea to win over your followers.
Instagram Stories Highlights gives users an opportunity to curate collections of your best Instagram Stories content. These albums appear just below the bio section and so are easily discoverable. This helps improve the customer experience. If you want to reach a wider audience make sure to add your best blog post to Instagram Stories Highlights.
Sprout Social is an excellent example. It has a separate Highlights album in which it has kept all the best blog posts.
Simply put, repurposing blog content for Instagram is a great way to grow your business. You can make the most of all your blog content and never run out of Instagram post ideas. Use the above tips and work on your own Instagram marketing strategy.