43% of cyber attacks target small businesses.
Hackers stole half a billion personal records in 2018.
The average cost of a data breach will be over $150 billion by 2020.
What do the statistics reveal?
Simply put, cyber and website attacks are growing in numbers every day and being secure in the online world is becoming more and more important. It is important to not just protect your website but also the data that it holds.
Why is website security important?
Hacked websites attack your customer data
The number of websites being hacked is increasing rapidly
Loss of business reputation and drop in revenue
Protecting your website is cheaper than its clean-up
Your website can be blacklisted
You can protect your website and your consumer data by having HTTPS sites instead of HTTP.
What is HTTPS?
HTTPS stands for Hypertext Transfer Protocol Secure. It is a method to encrypt information sent between a browser and a web server. This protects your users from attacks especially when someone tries to steal the information being sent to the website. For example, login details or credit card information.
Previously, HTTPS connections were used for websites containing sensitive information. However, with the growing need for security, more and more websites are switching to HTTPS. Also, today HTTPS is easier to implement and has become the standard protocol for all websites.
You can use secure connections such as Transport Layer Security (TLS) or Secure Sockets Layer(SSL), to maintain the privacy and integrity of the data and authentication of your website is also validated.
Here, we give you five benefits of having a secure website
1. Improved Google rankings
Google has confirmed that it favors HTTPS sites and over 40% of the websites on the first page of Google are HTTPS.
This is not surprising as time and again Google has made sure that the user experience is more important for their customers. Google does not want to send users to insecure sites. Moreover, Google's ranking algorithm favors HTTPS and if your site isn't secure, you may get outranked by similar websites that are HTTPS secure.
2. Increased security
A study reveals that a cyber-attack occurs every 39 seconds. HTTPS helps protect your users' information and your website information from hackers. Also, as mentioned above, Google favors HTTPS as it wants to achieve a safe web experience for its users.
3. Updated browser labels
To encourage more and more websites for a secure web, Google has updated its labeling for HTTP sites in Chrome's URL bar.
Google displays a "Not Secure " label in red in a plain site before a user clicks on the information symbol.
(Source: Blue Corona)
While the label only tells you that your website is not HTTPS, most of the users do not understand that. They will more likely to feel uneasy by seeing the label and not trust your website. This can be a matter of concern for you.
4. Higher conversions
Most users may not have a complete technical understanding of secure connections. However, they do understand that a website with an HTTPS is secure. They feel more at ease to provide their personal information to a website that is HTTPS than the one that has HTTPS.
When a user sees the red labels, he is less likely to provide you with his details such as name, email, mobile number in your lead generation form.
In simple words, the conversions are higher if your website is HTTPS than just HTTP.
5. Win more customers
With HTTPS gaining importance with every passing day, more users are looking for a secure connection when browsing a website.
If your website has HTTPS, it will make you more credible and give your users peace of mind. They will also trust you and give away their personal information confidently.
If you are ready to make the switch to HTTPS, you can trust us to handle the process for you!