You may have some great products and high conversion rates but if you are unable to hold your user’s attention you may lose it all.
You need to create high-quality content, publish it and share it. That’s it?
No. That’s not all. What content should you write and how should you share makes a great difference to your Content Marketing Strategy. Keep reading to know more.
1. Infographics
Load your infographics with tiles as they grab the attention of the reader immediately. You can include pie charts, graphs, and illustrations as a visual content appeal to a reader more than text content. Have a look at a few reasons to include infographics in your content strategy;
It can increase web traffic by 12%
Posts with images receive 650% higher engagement than text-only posts
42% of marketers reported that infographics and other original graphics were more engaging than another form of visual content
Content with compelling images gets 94% more views than content without any attractive images
Let's have a look at a YouTube Infographics:
So, get started and incorporate infographics in your content strategy. You can create an infographic once every couple of weeks if you are posting new content on other days. However, make sure to focus on quality than quantity.
2. Videos
Videos are the need of the hour and you must incorporate them in your content strategy without fail.
Thanks to mobile devices and access to faster internet, most users are gravitating towards videos. How-to videos are fast becoming a staple and users are slowly moving towards YouTube. It is the second most visited site after Google.
Here are some interesting facts about videos.
You stand 64-85% more chances of your products being purchased if it has video representation
75% of business professionals watch promotional videos for relevant products and services
54% of consumers want to see more content from their most liked brand
88% of marketers are satisfied with the ROI generated through videos on social media
Video marketers receive over 66% of qualified leads every year
If you already have several blog posts, don’t hesitate to convert them into videos. That way you can get more attention from your readers!
You can start by shooting a short video using a smartphone and then scale up to a professional camera, lighting, etc.
If you sell products, you may consider explainer videos as they not help with conversions but are also great for your SEO.
Read More: Top 9 Video Trends to Watch
3. Emails
Create a subscriber list and send them emails regularly. However, before doing that, know what frequency and what content works best for your audience. This will ensure that you get good traffic to your website and amazing click-through rates.
If you want to share the content you have created, you will have to encourage your website visitors to subscribe. By sending emails to your readers, you can remind them about your brand and business and invite them to revisit your website.
Despite the growing popularity of social media and increased legislation, emails remain a go-to strategy for marketers.
(Source: Radicatti)
4. Blog Posts
Blogging is one of the best ways to grab your users’ attention. However, if you want to achieve great results from your blog, you will have to write informative and engaging content that is optimized for keywords.
Two things to keep in mind while writing a blog are;
i. You will rank higher only if the content is serving the users’ queries.
ii. Make sure that you publish blogs regularly and consistently.
5. Free E-books
Who does not love freebies? Well, your users love them too. Grab the attention of your readers instantly by offering high-value content for free. It could be through your blog, landing pages or other website pages.
The best thing about giveaways is that you can reuse and repackage any of your existing content and convert it to an eBook or other forms of a giveaway.
Advantages of eBooks are;
eBooks are delivered almost instantaneously.
They take up less space as you don’t need to store them.
eBooks are portable.
eBooks can be read anywhere, on a train, bus, airplane, and while waiting in a queue.
eBooks can show links to more information and related websites easily.
You can search for any information easily on eBooks.
eBooks can include audio, video, and animation which enhances the message to be conveyed.
eBooks are printable.
Final thoughts
Holding the users’ attention and encouraging them to return to your website is the need of the hour.
You can use a combination of the above-mentioned content in your existing content marketing strategy to attract more traffic to your website. By combining different content formats, you will be able to tap into audiences that you may not be able to otherwise.
The internet receives a plethora of content every day. You’ve got to create content at scale if you want to dominate your niche. So, count on your strengths and continue to experiment with different types of content marketing strategies.