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How Can Chatbots Help Your Business to Scale? (Proven Ways)

Updated: Mar 5, 2020

How do Chatbots help your business to scale?

AI (Artificial Intelligence) is not a new technology per se but with advancements, it is exploding into the world of digital marketing. Messenger Chatbots are a great example of AI. Chatbots for business is becoming popular day by day and is enabling businesses to scale to a great extent.

What is a chatbot?

A chatbot is a piece of software that conducts a conversation either through texts or audio without human intervention. Chatbots exist in E-commerce websites and other websites that include customer service or information acquisition. Chatbots appear on the lower right-hand side of the website. They are often in a minimized state and expand when clicked upon.

Interestingly, some chatbots use complicates language processing systems but simpler chatbots scan for keywords within the input and pull a befitting reply with matching keywords from a database.

The biggest advantage of a chatbot is that it helps provide 24/7 customer service and can take on several customer queries simultaneously.

Most websites use the human face of the Chatbot agent, followed by their name. The conversation usually begins with a welcome text, prompting you to ask a question or a query. You can continue the conversation till you are satisfied with the answers given or till your queries have been resolved. Some chatbots may also use pre-written scripts that allow you to select the one that closely matches your questions. While most chatbots interact with text-based messages, there are a few that involve voice. In voice-driven chatbots, you will have to use the microphone on the smartphone or laptop to ask your questions or concerns. Many users state that voice-driven chatbots make for a more enjoyable experience.

In voice-driven chatbots, an Application Protocol Interface (API) is created so that a customer can interact with their voice. Additionally, a real-time transcript of the conversation is created.

Why are Chatbots important?

Today, chatbots for business are as important as smartphones.

According to a study by Garner, most people will spend their time chatting with a chatbot instead of their spouse by 2020.

Some statistics

  • 90% of businesses have reported faster complaint resolution with chatbots

  • 57% of businesses agree that chatbots deliver larger ROI with minimal effort

  • 70% of millennials have reported positive chatbot experiences

  • 58% of marketing professionals claim they will use chatbots to improve their social media experience

Data on ChatBots

Chatbots are set to explode other industries with a spike in their growth. They are:

  • The Travel and Hospitality Sector will see a huge spike of 241% in the coming months

  • The Consumer Goods Sector will see a growth rate of 187%

  • The Healthcare and Life Sciences will see a drastic spike of 167%

Data on use of ChatBots industry wise

Benefits of Chatbots:

  • Reduction in wait times: With chatbots, you don’t have to wait for hours on end on the phone to get a response to your email. The Chatbot can provide you with an answer within a few seconds.

  • Provides a better resolution to support cases: Chatbots are a boon for call centers that focus on providing support to the IT industry. Most people have very little time and chatbots help resolve troubleshooting issues in very less time.

  • Brings about a positive experience: A chatbot keeps a customer engaged even when it cannot find answers or troubleshoot a specific case. This helps decrease customer frustration and create a positive shopping experience and repeat business.


To sum up, it can be said that chatbots are beneficial to most organizations and industries. By 2023, chatbots are projected to bring in $ 112 billion through eCommerce transactions Grab your chance and get a chatbot for your website today!

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