AI (Artificial Intelligence) is not a new technology per se but with advancements, it is exploding into the world of digital marketing. Messenger Chatbots are a great example of AI. Chatbots for business is becoming popular day by day and is enabling businesses to scale to a great extent.
What is a chatbot?
A chatbot is a piece of software that conducts a conversation either through texts or audio without human intervention. Chatbots exist in E-commerce websites and other websites that include customer service or information acquisition. Chatbots appear on the lower right-hand side of the website. They are often in a minimized state and expand when clicked upon.
Interestingly, some chatbots use complicates language processing systems but simpler chatbots scan for keywords within the input and pull a befitting reply with matching keywords from a database.
The biggest advantage of a chatbot is that it helps provide 24/7 customer service and can take on several customer queries simultaneously.
Most websites use the human face of the Chatbot agent, followed by their name. The conversation usually begins with a welcome text, prompting you to ask a question or a query. You can continue the conversation till you are satisfied with the answers given or till your queries have been resolved. Some chatbots may also use pre-written scripts that allow you to select the one that closely matches your questions. While most chatbots interact with text-based messages, there are a few that involve voice. In voice-driven chatbots, you will have to use the microphone on the smartphone or laptop to ask your questions or concerns. Many users state that voice-driven chatbots make for a more enjoyable experience.
In voice-driven chatbots, an Application Protocol Interface (API) is created so that a customer can interact with their voice. Additionally, a real-time transcript of the conversation is created.
Why are Chatbots important?
Today, chatbots for business are as important as smartphones.
According to a study by Garner, most people will spend their time chatting with a chatbot instead of their spouse by 2020.
90% of businesses have reported faster complaint resolution with chatbots
57% of businesses agree that chatbots deliver larger ROI with minimal effort
70% of millennials have reported positive chatbot experiences
58% of marketing professionals claim they will use chatbots to improve their social media experience
Chatbots are set to explode other industries with a spike in their growth. They are:
The Travel and Hospitality Sector will see a huge spike of 241% in the coming months
The Consumer Goods Sector will see a growth rate of 187%
The Healthcare and Life Sciences will see a drastic spike of 167%
Benefits of Chatbots:
Reduction in wait times: With chatbots, you don’t have to wait for hours on end on the phone to get a response to your email. The Chatbot can provide you with an answer within a few seconds.
Provides a better resolution to support cases: Chatbots are a boon for call centers that focus on providing support to the IT industry. Most people have very little time and chatbots help resolve troubleshooting issues in very less time.
Brings about a positive experience: A chatbot keeps a customer engaged even when it cannot find answers or troubleshoot a specific case. This helps decrease customer frustration and create a positive shopping experience and repeat business.
To sum up, it can be said that chatbots are beneficial to most organizations and industries. By 2023, chatbots are projected to bring in $ 112 billion through eCommerce transactions Grab your chance and get a chatbot for your website today!