Google Adwords helps raise awareness for your organization, attract donors, and recruit volunteers on Google Search. Google Ads (formerly known as Google AdWords) program for nonprofit organizations provides access to $10,000 USD every month for text-ads enabling non-profits to reach more people.
What are Google Ads?
Google Ads is a paid form of advertising that shows your ad in search engine results pages. It is commonly known as Pay-Per-Click ads as you pay a certain amount of money only when someone clicks on your ad. Once you choose a keyword, you can find out the cost of the ad when people search for that particular keyword.
The biggest advantage of these ads is that they appear above to next to search results (depending on the ads you purchased), which helps your ad to be seen before organic search results. Google Ads can be expensive for most businesses which is why Google Grant Program is an important opportunity for Nonprofits.
Interestingly, Google Ads help generate interest and traffic even when they are not clicked. As ads are placed in prominent places in search results for competitive keywords, it allows your brand to gain recognition and needed exposure even when users are not looking for your products or giving you monetary donations.
You can use Google Ad Grant to place your ads in prominent places in search pages which will help increase awareness about the work your organization is doing.
What are the benefits of Google Ad Grants to NonProfits?
The main benefit of Google Ad Grants is that it allows you to reach a broader audience, which will result in more people being interested to help your business. You can strategically use your ads to seek searchers who can help you achieve your goals such as finding participants, donations, volunteers, or some kind of input.
Google Ads help in connecting better with the targeted audience compared to radio and television advertising. For instance, a person searching for “ lake clean-up in Sarnia” will be more interested in a local clean water non-profit organization than a person watching television ads or listening to the radio.
Google Ads are targeted and help drive traffic to a specific fundraiser, event, or product and meet your sales and donations goals. While Google won’t be giving you the $10,000 directly, the Google Grants for Nonprofits will provide you with the ad space to gain more exposure. This will help you grow your customer base and increase your revenue through user volunteering and donations.
How can Google Ads Grant boost a digital marketing campaign?
Google Ads Grants will boost all aspects of your digital marketing campaign as you are given priority placements for your ads. These ads are seen above organic search results.
You will have to do substantial keyword research and choose keywords that will help users to find you
Use the keyword research to create highly-clickable and popular ads and make the most of the Google Ad Grant money. The keywords can be used to boost your SEO efforts as well. Additionally, you can use the keywords in your blog and your website content as it will help people see your website in both ads as well as the organic search sections.
Make sure to replace low-performing ads with content and headlines to see what users prefer. Pay special attention to your bounce rate. However, there may be chances where people click on your ad but leave your website if they do not find what they are looking for.
Are you looking to ramp up your nonprofit digital marketing efforts? Contact us! We will help create outstanding PPC and SEO campaign using your Google Ad Grant.