It has become increasingly important for startups to develop a strong presence online to communicate with their customers. However, providing relevant content consistently and to stand out in a highly competitive online world is no easy task.
Blogging is one of the most effective ways to provide relevant and useful information to your target audience and also build brand awareness.
According to a survey, about 80% of the companies that use blogging as a part of their marketing strategy saw an increase in customers through their blogging efforts.
Here, we have compiled five reasons that make blogging highly crucial for small businesses.
1. Boosts SEO
Blogs help boost SEO efforts. All search engines love fresh and informative content and blogging is an inexpensive way to provide content to users.
When you write blogs consistently, search engines such as Google, Yahoo, and Bing find content to index. Additionally, you can include keywords that consumers use to search for your products and services in your blog posts.
2. Engages existing and potential customers
There’s no denying that customer engagement is extremely important to make a mark in the online world.
Blogging provides you with the opportunity to connect with your customers. You can share tips, guides, tutorials and updates about your business through a blog in both an educational and engaging manner.
You can also have a comment section that will allow visitors to comment on your blog posts and you can respond to them directly. This will go a long way in building trust and relationships with your customers.
Additionally, you can use blog posts to offer discounts and exclusive offers that are unavailable on other websites or offline.
3. Establishes your company as the Industry leader
Whether your company is big or small, blogging is a great way to build trust and establish credibility in your niche.
By providing your audience with helpful and informative blogs regularly with only make them see the knowledge and experience you have gained in your industry. You may also use blogs to interact with your audience with your updates and contests and participate in sales or new product releases.
Create a good rapport with your current and prospective customers with your blogs.
Over time, your informative blogs can become the “go-to” tool within your industry in your niche and increase inquiries and conversion rates.
4. Increases website traffic
Launching a blog is one of the most effective ways to increase website traffic. A blog will not only make your business more valuable but also help retain your visitors after they review your products and services. This will eventually keep increasing traffic to your website and increase sales.
5. Creates link sharing opportunities
By offering unique, engaging and informative blogs to your readers, you can encourage them to share it with their peers, family, and co-workers. Creating link sharing opportunities will help drive traffic to your website and also spread the word about your website or brand.
To wrap up
Blogging is virtually a must if you are a startups. It will help increase your online exposure as you gain traction on your blog, increase website traffic and establish you as an expert in your industry.