Introducing Facebook and Instagram Shops: Small businesses can now sell online!

Updated: Jul 21, 2020

Facebook and Instagram Shops

Now, you can browse and buy products directly from a Facebook or Instagram business profile!

Facebook and Instagram both supported a degree of eCommerce through Marketplace and posts and ads respectively. However, with new tools, local businesses can create a full-fledged Facebook Shop.

Due to the COVID-19 pandemic, many small businesses are struggling and several stores are closing shops while many are looking to bring their business online. Facebook Shops is a great way to make buying and selling online easier and empower small business owners to connect with customers seamlessly.

What is Facebook Shops?

(Image Credits: Facebook)

Facebook Shops is a single online store for customers to access Facebook as well as Instagram. You can create Facebook Shop easily and for free.

You can choose the products you want to feature from your catalog and customize them with a cover image and accent colors to showcase your brand. Businesses of any size and any budget can now bring their business online and connect with customers conveniently.

People can easily find and access Facebook Shops through Facebook Page or Instagram profile or discover them through ads or Stories. Users can then browse your full collection of products, save the products they are interested in and place an order either on the business website or without leaving the app (if the business has enabled checkout in the USA).

Interestingly, users can message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries, etc. Soon, users will be able to view a business’ shop and make purchases directly from a chat in WhatsApp Messenger or Instagram Direct. Also, Instagram Shop, live shopping features, etc will be integrated with Facebook Shops to help customers discover products they are interested in and purchase easily.

What is Instagram Shops?

(Image Credits: Facebook)

Instagram Shops was launched in the US to help visitors discover and buy products on Instagram Explore. Users can browse selections from their favorite brands and creators and get inspired by collections from @shop. Users can even filter categories like beauty and home and purchase a look all in one place! Later this year, a new shop tab will be added to the navigation bar that will help you get Instagram Shop in just one tap.

Live Shopping

There’s no denying that people have been using live videos on Facebook and Instagram app to showcase products for years now. Right from influencers trying on different lipsticks to shoe stores announcing new sneakers, everything has been happening through live videos. Now, it will be much easier to shop for products in real-time. Sellers, brand, and creators will be able to tag products from their Facebook Shop or catalog before going live. These products will be shown at the bottom of the video which will help people to easily tap to learn more and purchase the products. As of now, this feature is in the testing phase with businesses on Facebook and Instagram and will be made available to all in the coming months.

(Image credits: Facebook)

Loyalty Programs

Further, Facebook is also testing to make earning rewards with businesses you love by simply allowing you to connect your loyalty program such as the points at your cafe, to your Facebook account. This way you will be able to see and keep track of your points and rewards easily.

Facebook is exploring ways to help small businesses to create and manage a loyalty program on Facebook Shops.

(Image Credits: Facebook)


Facebook is partnering with BigCommerce, Shopify, Woo, Channel Advisor, Cafe24, CedCommerce, Tienda Nube and Feedonomics. These organizations offer powerful tools that can help entrepreneurs to start and run their businesses online. This will also provide opportunities for small businesses to build and grow their Facebook Shops and also use other commerce tools offered by Facebook.

Final Thoughts

Hopefully, these latest tools from Facebook can relieve some pressure off businesses especially of small businesses, and prepare for the future.