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Is Google My Business important for a local business?

Updated: Apr 30, 2020

Importance of Google My Business

When it comes to finding a quick solution, Google has turned out to be one of the most reliable sources. Most people turn to Google to find their choice of business. Therefore, it becomes important for every business to appear on Google’s business listing.

It helps people find you easily when they search for products and services that you offer. Being on Google My Business platform will also help people learn more about your business and get in touch with you without any setbacks.

What is Google My Business?

It is a free tool that can help both small and large-sized businesses to create and manage their Google listings that are visible to customers when they try to find businesses on Google Maps and Search. Its algorithms help companies to attract new customers and spread the message about why the business is unique and better than the competitors in the market.

What can you with Google My Business?

It’s a free tool that can perform several functions like boosting your sales, enhance your conversion rates, and improve your ROI. Some of the other things that you can do with Google My Business are;

  • You can update your profile any time you want

  • Gain customer interest and loyalty by encouraging reviews in the review section

  • Use Google My Business analytics and insights to make the most of the detailed reports and analytics data

  • Connect with your customers by posting regularly

How to create Google My Business listing on Google?

Follow these steps to create your listing;

Step1. Create or log (if you already have an account) into the Google Account you want to associate your business with.

Step2. Go to and click on “ Start Now” on the top right corner.

Step3. Type the name of your business name.

Google My Business is also available in an app form for Android as well as iOS.

You can use the app to;

  • Update the description, your business hours, location and contact information

  • Post photos and status

  • View search insights

However, the app cannot be used to;

  • Change its settings

  • Delete your business listing

  • Give your ownership(of the listing) to another user

What are the benefits of Google My Business?

Have a look at some of the benefits My Google Business offers to your business.

  • It will help your customers get your phone number, address and business working hours just on one click and without visiting your website

  • You can feature in the three-pack results and also appear higher in organic results, which can give a lot of importance to your business

  • Your website can rank higher on well-optimized Google My Business listings without spending much of your time and efforts in enhancing your local SEO

  • You can change and control information and service offerings. Google My Business offers several features that all you to inform and attract local customers. With engaging photos and reviews, you can even include coupons and special offers for your website visitors.

  • Google My Business profile allows you to manage, showcase, and respond to the customer reviews. It also allows you to understand your potential customers and improvise your marketing strategies accordingly.


Technology has influenced marketing to a great extent in today’s digital era. Google My Business is a free tool that has the power to drive huge traffic and interest in your business. With more visibility, you can gain more leads, conversions, brand awareness, and relationships.

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