Inbound marketing is one of the most widely used and effective marketing methods used by marketers across the globe.
If you are not using inbound marketing you are missing out on some great opportunities.
Stop restricting to only outbound marketing and traditional marketing strategies, implement inbound marketing right away!
What is Inbound Marketing?
While outbound marketing includes strategies like television commercials, radio spots, billboard ads, etc., inbound marketing includes social media, content marketing, events and more.
In simple terms, inbound marketing involves creating and sharing useful and compelling content with potential and established clients. It is a way of inviting people to your way of thinking and business culture.
Inbound marketing helps people to find your company easily on digital platforms. However, do remember that Inbound marketing helps you earn the attention of your audience and therefore, you must provide them with useful information. If you fail to do so, people will not look at your company. You may implement different forms of inbound marketing to keep your audiences engaged.
Why is Inbound marketing important?
Unlike the traditional outbound marketing methods that involved buying email lists, hunting down leads, purchasing ads, etc., inbound marketing focuses on creating quality content to pull your audience towards your products and services. It helps you work well with your money compared to outbound marketing.
Whether your company is big or small, inbound marketing is 10 times more effective for increasing;
Website traffic
Sales
Lead generation
Customer loyalty
Inbound marketing helps you align the content according to your customers’ interests and needs. This will help you attract traffic to your website naturally and then convince, close and delight them over a period of time. Inbound marketing will also help you get a higher ROI than you would with outbound marketing.
How to start inbound marketing?
If you are just starting out with inbound marketing, the first thing you need to do is change your mindset of how you market to people. You will have to think of ways to help your target audience instead of asking them to make a purchase, opt-in, etc.
Create a customer persona: Before you start marketing, you will have to understand your audience. You will have to create a customer persona as a fully rounded person with a name. This will be the foundation for all the parts of your inbound marketing campaign.
Conduct surveys: The best way to understand what your users want is by asking them. You can use the feedback to provide them with what they are looking for.
Unique call-to-action: Call-to-action presents users with offers that are based on buyer persona and lifecycle stage.
Remarkable content: Provide your customers with content tailored to their requirements and interests. The content should help them achieve their own goals while you introduce your new products and features that may interest them.
Guest posting: Guest posting is a great way to reach to masses. Try to post on websites that have good authority and a lot of traffic. This can help your brand grow.
Implement SEO: SEO or Search Engine Optimization will help optimize your content such that it comes up higher in search engines. SEO helps you to become visible to people who are looking for solutions that your content provides them with. It is also a great way to get organic traffic which is an important part of an inbound strategy.
Social monitoring: Keep a track of the social conversation. Pay attention to your customer’s queries, comments, likes, dislikes and make sure to respond to them.
Final thoughts
Now that you have a fair idea about the inbound marketing strategy and its importance, you can implement it and help your company move towards success.