Teenagers today are going ga-ga over TikTok! TikTok App was the third most downloaded mobile app in the first quarter of 2019, ahead of Instagram and Facebook. On average, a person spends about 52 minutes a day on TikTok.
For the uninitiated, TikTok is an Android and iOS video-app that is used for creating, sharing short lip-sync, funny and talent videos. TikTok was developed by Chinese developer ByteDance and launched in 2017 for markets outside China.
TikTok has been impressively successful and has been dubbed as the “The Spiritual Successor to Vine” by the Verge. It is valued at $75 billion making it one of the most successful start-up apps. TikTok is available in over 150 places across the globe and caters to 75 different languages.
These TikTok videos are short ones of only 15 seconds long and appear on a feed like that of Instagram. TikTok allows users to make videos of themselves doing lip-syncing, dancing, short make-up tutorials, etc. In short, it offers people with endless opportunities to express their creativity.
Why TikTok is so Popular?
Firstly, the TikTok app is highly addictive and makes it easy for a person to do mindless scrolling. TikTok runs on an algorithm that recommends users similar content they view frequently.
Brands like Nike, GrubHub, and Burberry have launched their campaigns on TikTok Ads. Interestingly, Influencer marketing deals have also become popular on TikTok.
The majority of the TikTok app users are aged between 18-24 years which is ideal demographics for most businesses and Brands. For most brands, TikTok is a great social media platform to appeal to a young audience.
Whether you want to simply post your brand content, engage influencers or source user-generated content, you must leverage TikTok. It’s really worth the effort!