Social Media Success Guide:
Quality and consistency are two traits that drive your social media success.
Social Media posts help drive attention and gain credibility among the audience. The posts also help your business to find its place in the market. However, a recent study has revealed that there are optimal posting frequencies for different social media handles. Also, you need to keep certain things in mind before posting anything on social media.
(Source: Hootsuite)
How Often Should You Post on Different Social Media:
Facebook: You may post once or maximum twice on Facebook. According to Hubspot, pages that have less than 10,000 fans tend to see a 50% drop in engagement if people posted more than once every day. For good optimum results, you should post at least three times a week to your Facebook pages. Also, try to post either by 7.00 a.m or after 8 p.m so that it does not get lost in the crowd.
Twitter: This is a fast-moving platform and users are active between 8 a.m and 4 p.m.Therefore, you must post 5-10 times a day to be noticed by people. Also, try to spread the posts across the day for a positive impact.
Instagram: Similar to Facebook, you need to post 1-2 times per day on Instagram. According to Union Metrics, most top-performing brands post an average of 1.5 times a day.
LinkedIn: As per LinkedIn, you should post once per business day or 20 times in a month. With this frequency, you will be able to reach 60% of your audience.
Pinterest: Ideally, you can post about 30 pins a day. Initially, you can start with 5 pins but gradually move up to 30 pins a day. More pins will help your business get more exposure and also engage your audience better.
In general, when it comes to Social Media Marketing posts, consistency matters more than frequency. It is better to post at a frequency you can stick to instead of getting burned out completely trying to put up too much content.
What Are The Best Times To Post On Social Media
The best times to post on social media are different for different networks.
Facebook and Twitter see high engagement at 9:00 AM,
Instagram is 5:00 PM.
The ideal posting time on LinkedIn is between 10:00 AM to 12:00 PM.
Pinterest sees high engagement until 4:00 AM.
Read More: Know the perfect Image Size for Social Media
7 Effective Tips for posting on Social Media
1. Avoid using all the social media channels
It is not important to be all over social media. You need to identify networking sites that will provide you with the most traction. To know which social media platform will work in your favor, you will have to understand:
The social media site your audience spends the most time on- For instance, if your audience is youth between aged between 18- 26, Instagram and Facebook would be more suitable.
The channel that makes more sense for your business- If you are selling cakes and flowers or anything visual the channels like Pinterest and Instagram should be preferred to others.
Simply put, it is not practical to maintain an active presence on all the social media sites and therefore, you must choose the one that is likely to pay off better.
2. Follow related and relevant accounts
Look for accounts related to your industry on every social media channel you are on. You can look for what they post on their handle and share them with your followers. If possible, add your comments or spin it to contribute to the conversation. This way you will be able to share more without spending more time.
3. Share content from other useful sites
Sharing content from sites that your audience pays attention to is another great way to build your presence on social media. It could be business blogs, influencers or publications in your industry.
If you help users find useful information then it gives your followers a good reason to pay attention to your feed. Additionally, it takes off some of the pressure off you as you won't have to try to create too much of the original content to share.
Read More: How to Choose The Right Social Media Network for Your Business
4. Share the same link multiple times on high-volume channels
You may share the same link multiple times on high-volume channels like Twitter. Research shows that the click-through rate increases by up to 192% if you share the same link multiple times.
5. Time your posts and updates
For your posts to work their magic, people need to see them. Therefore, you must post when people are likely to be active. You can find the data from different social media sites and use it as a starting point. Pay more attention to your analytics and understand when your audience is active and engage them with your posts.
6. Automate your posts
Use tools like Hootsuite or Buffer to schedule your posts in advance. Automating the process will make your posts time effective. This way you can schedule your posts in advance and avoid hopping on each platform multiple times in a day. However, do check your account every day for responses and reply to them.
7. Be social
Simply having an online presence won’t do any good for your business. You need to be social. You will have to respond to your audience, have a conversation with them, follow groups or engage with different communities.
Final thoughts
If you have the right social media strategy for your business, it will work in your favor. For better results, try to post engaging content and reply to all the queries and comments from your users.