A landing page is a special page on your website that is designed to convert visitors into leads. It is different from other pages on your website as it is usually has a form that is used to capture visitors’ information in exchange for some exciting offer.
The main objective of a landing page is to help improve the conversion rates to reach your marketing goals. A landing page can be your homepage or a standalone page that is created specifically for a sale, product, or campaign.
Some landing page benefits are;
It directly supports your business goals
Generates data and insights
It improves paid search campaigns
Help grow your email list
Improves brand awareness
Although creating a high converting landing page is not a great task, crafting an effective page that not only looks good but also gives customers what they want can be overwhelming.
Before we get started, it is important to note that there is no single design that will fit all. You will have to create a landing page according to your niche. However, have a look at some landing page best practices that you may consider while creating your own.
Here are the tips!
1. Minimal elements
Your landing page is the first contact point a visitor has with your brand. Therefore, it is important to create a great first impression. Avoid bombarding the landing page with information and options.
Make sure to include only essential information, relevant hyperlinks and engaging visual elements on your landing page. In other words, make proper use of the negative space.
The fewer the elements on your landing page, the more the attention will go to the ones present on the page.
2. Focus on the benefits of the products
Use your landing page to convince users that your brand is really worth their time and money. Make sure to include the benefits of your products instead of featuring several products on the page.
3. Powerful Call-to-Action (CTA)
Make sure to include short-form CTAs that carries a powerful message instead of long texts.
Calls-to-action plays an important role in your conversion rates and overall site performance.
Focus on creating short, engaging content without going into the details of why your products are good and how they are different from others. Users should be able to read the CTA in a few seconds and be impressed enough to never forget your site.
4. Include Testimonials
Testimonials are one of the best ways to boost conversion rates. People tend to trust real-world people more than stock photos.
You can ask your customers for a quote and a photo that you can use on your website. You can even ask them to give you a photo while using your product. It will only be a plus point for you.
Once you have acquired sufficient testimonials, you can edit them before uploading on your landing page.
5. Use a Casual tone
Use a friendly and casual tone while addressing your audience. While you need to be professional and respectful in your writing, you can use a small joke or a funny line somewhere in your content.
Most people enjoy visiting websites that maintain a sense of humor while delivering on their promise.
Try to be yourself and original when writing content for your landing page. Avoid copying content from other websites or your competitors.
6. Numeric data
Include numeric data on your landing page. People love seeing numbers and statistics and you can make it a good selling point.
You can include the number of products you sold in the past week, the percentile of your satisfied customers, email subscribers to your account, etc. However, use only the data that works in your favor and help you to convince your users.
To maximize your conversion rates make sure to keep the conversion process as simple as possible. People should be able to contact your brand easily. You can refer to the web design color theory and identify interactive elements for your landing page design.
Use the above-mentioned tips and find a method that works for your niche and stick to it.