If you have an eCommerce website and you are wondering what can be done to improve its marketing, you are at the right place!
Ecommerce marketing is crucial and if not done properly, can lead to complications. Also, with increased competition, it becomes imperative to use advanced strategies such as PPC advertising to attract your customers and stay ahead of competitors.
Here are 11 PPC strategies if executed properly will boost your PPC ads and PPC marketing campaigns.
1. Be cordial with your customers
Send your customer a nice package that may include a coupon for future purchases or a referral card they can give a friend. This will help your customers get a great experience from your brand and they may probably return to you.
If you are selling on other platforms like Amazon, you may send care packages, coupons, etc with products and recommend your customers to visit your website to make future purchases.
This will help increase your revenue, profitability and get your brand going on your own site, which is the main objective of sending care packages to your customers. So, make sure to use care packages to your advantage.
2. Optimize your product pages
Optimizing your product pages is important as it helps in SEO. Make sure to write compelling product title and description that includes keywords that people are searching for online. In short, write a unique and informative description of your products that will help attract users’ attention.
3. Update your product pages
Invest some time to make your product pages relevant. Keep the information fresh with a perfect sales pitch that will grab the attention of the users.
Additionally, try to include good product images and videos in your product pages. Make sure that the images are clear and optimized. Videos will not only help is increasing sales but also adds value.
You can highlight main benefits such as free shipping, cash on delivery, fast shipping, etc. Also, include a review section on your product page. A study has revealed that the review section increases the conversion rate by 400%.
4. Get your product feed optimized
You can use Google Merchant center to optimize your product feed and run Google shopping ads.
Make sure to include relevant product title, keywords, description, etc., that are shown to people when they search on Google.
If you want to be found by people then you must ensure to optimize your product feed.
5. Include a good shopping cart
Shopify, Woo Commerce, and Big Commerce are the three types of shopping carts that you can include on your website. These three carts help boost your design, SEO and paid search as well. Additionally, these carts also have a support team to assist you when you need help.
The carts have everything that will help your business scale. If you don’t have any of these carts, make sure to get them now!
6. Run Google Shopping ads
Google shopping is very popular. When people look for something like a black shirt, they are shown some ads. These ads are in the shopping tab. To make sure you don’t miss out on opportunities, you must run Google shopping ads. However, make sure to include good product ads.
You may then optimize your product ads based on the results. You can use an ecommerce tracking set up to see the revenue generated from each product. You can even see your ROI of every single product and even on your product ads.
This will also help you see underperforming ads and products that aren’t performing well. You can then accordingly stop these ads and increase the budget on better performing product ads.
7. Run dynamic targeting campaigns
Dynamic targeting is a new feature for the multiple campaigns feature. It allows you to run different campaigns on the same website. The dynamic feature automatically organizes your website into groups according to your products and services, for example, “laptops”, “mobile”, “sports shoes”.
You can select the category or group that is relevant to your website. This way, even if a user visits your website without the intention of buying anything, he will get to see an ad of your brand.
This way dynamic retargeting can help bring sales to your business.
8. Run ads on Instagram and Facebook
Instagram and Facebook are still ruling when it comes to ads and you must leverage their popularity.
You can use custom audiences, a lookalike audience, life events targeting and other techniques to target your audience.
9. Use Schema Markup on your website
When someone searches for you on Google, they will be able to see something called “product rich cards” which helps them see your products even before they visit your website. A visitor can see your product image and some information on the page which will give you an advantage over your competitors. The product rich card will make you visible organically to people when they are searching for products similar to yours on Google.
Schema markup helps search engines to return more valuable information to users. You can use the schema markup testing tool and enter your product page URL in it. It will tell you if you have a proper schema or not and even provide you with some warnings and tips to improve your schema.
In the above examples, the first one has schema markup and therefore returns better information to the user.
Shopify, WooCommerce, BigCommerce provide exceptional schema markup.
10. Leverage email re-marketing
Most eCommerce stores fall short because they do not work on getting customers back to their sites.
Email marketing is one of the best ways to remarket people and get them to re-purchase from your site. Also, email marketing allows you to automate the campaign. This way you can set a campaign for holidays and special occasions. You can also build product review content in an automated way.
11. Optimize your shopping ads
For better results, you must optimize your shopping ads. Separate the types of ads you use for your eCommerce, add negative keywords(keywords that are not relevant to your ad).
Conclusion
The above mentioned are some of the ways to make your PPC strategies successful. However, make sure to implement them properly for optimal results