YouTube is set to include a new eCommerce ad unit that will help maximize your video campaigns. This new feature will help marketers capitalize on the rise of online video.
As can be seen in the example above, the products from your catalog will be displayed below the video ad while it plays.
Eligible advertisers can sync their Google Merchant Center feed to their video ads automatically. Also, gradually, merchants will be able to expand the call-to-action button on each product giving more importance to specific listings.
With online shopping becoming the norm during the lockdown, experts predict that more and more consumers will become increasingly habitual online shopping. Additionally, it could lead to a range of new opportunities- and with Facebook adding shops to Facebook and Instagram, it’s very likely that online shopping is here to stay!
Keeping in mind the new shift to online shopping, YouTube is working to align itself with the trend.
Additionally, YouTube is launching new ‘Video Action Campaigns” that will help drive more conversions across YouTube in a cost-effective way.
Video Action Campaigns will distribute video ads "that drive action" to the YouTube home feed, watch pages, and Google video partners, automatically and within a single campaign.
This option will help reduce your targeting options and at the same time make it easy to maximize reach for your best performing video ad efforts.
At this juncture, it is difficult to say how effective that will be. However, you will have to trust YouTube’s systems to display your content to a wider audience and maximize response.
In addition, Google said that it will add YouTube to its Google Ads attribution reports which will provide more insights on how you should allocate your ad budget to maximize performance across several options. It will also offer more transparency over your Google ads campaigns.
The new ad tools will provide you with more options to consider in your digital marketing outreach.